I’m the Founder and Co-Owner of Daeco HR Consulting, and for more than 26 years, I’ve had the privilege of working alongside leaders across Alberta as they grow organizations, navigate challenges, and build strong teams.

As a business owner myself, I understand what it means to carry responsibility, to make difficult decisions, balance competing priorities, and lead people through both opportunity and uncertainty. I know how rewarding leadership can be, and I also know how heavy it can feel at times.

I believe the organizations that make the biggest difference in our communities are often built by people who care deeply, business owners, farmers, executive directors, boards, and leaders who are working hard to create opportunity, support families, and build strong, resilient communities.

That’s especially true in rural Alberta.

I’m passionate about supporting the people behind these organizations because when leaders are clear, confident, and supported, their businesses and communities are stronger for it.

I work one-on-one with leaders to provide honest conversations, accountability, mentorship, and practical strategic guidance. Sometimes that means helping clarify priorities and goals. Sometimes it means working through people challenges, strengthening leadership confidence, improving systems and processes, navigating change, or building a culture where people can thrive.

My approach is practical, straightforward, and grounded in real-world experience. I’m not interested in one-size-fits-all solutions or complicated theory. I believe the best strategies are the ones that fit your organization, your values, and the future you’re working to build.

Through my work with Daeco, I’ve supported organizations across industries with leadership development, organizational growth, workplace culture, governance support, team effectiveness, and practical people strategies that create lasting results.

I can support leaders with:

• Strategic planning and organizational growth
• Leadership development and confidence-building
• Team development, hiring, and retention
• Navigating difficult people and workplace challenges
• Building clear systems and accountability
• Strengthening workplace culture
• Governance and board effectiveness
• Delegation and reducing day-to-day overwhelm
• Creating sustainable organizations that support long-term success

I believe great organizations are built by great people. Sometimes having the right person beside you is someone who will listen, challenge your thinking, and help you focus on what matters most and that can make all the difference.

Brandy is a dedicated professional coach who empowers individuals and teams to unlock their full potential through clarity, confidence, and purposeful action. With a strengths-based and results-driven approach, she helps clients navigate career growth, leadership development, mindset shifts, and personal transformation. Known for her authentic communication style and ability to create meaningful connections, Brandy guides clients toward sustainable success while encouraging balance, resilience, and self-awareness.

Drawing on her experience in coaching, mentoring, and strategic goal-setting, Brandy partners with clients to identify opportunities, overcome obstacles, and build actionable plans that align with their values and vision. Her coaching philosophy centers on accountability, empowerment, and growth, helping people move beyond limitations and into lasting change in both their personal lives and the workplace and they overlap more than you think!

Whether working one-on-one, facilitating workshops, or supporting organizational development, Brandy is passionate about inspiring confidence, elevating performance, and helping others lead with purpose in all aspects of their life.

As the founder of C4ner Consulting, and Indigenous Owned Business, Cathy has a proven track record in organizational transformation, leading and guiding change initiatives across a dynamic portfolio of organizations and industries. Her reputation is built upon a consistent ability to dissect and resolve complex organizational challenges, distilling them into clear, high-impact strategies that drive tangible results. With over three decades in Organizational Development and Business Operations, Cathy delivers strategic acumen and a proven capacity to deliver substantial value to a diverse and discerning client base, including Municipalities, new and established Businesses, Entrepreneurs, Social Entreprises and Non-Profit Organizations.
Cathy’s ability to synthesize overarching corporate vision and culture with operational intricacies builds a foundation for successful project completions. This comprehensive approach ensures that innovative concepts are conceived and implemented, leading to improvements in operational efficiencies. Her strategic development of processes including research and discovery, is a hallmark of her work, consistently achieving defined goals and optimizing resources across all project phases.
As an award-winning Certified Management Consultant (CMC), highly credentialed and award- winning Project Management Professional (PMP), and a recipient of National Coaching Certification (NCCP), Cathy’s qualifications are a testament to her professional standards and broad expertise. Her experience spans from strategic coordination of emerging business ventures to masterful oversight of large-scale national projects, successfully scaled across a myriad of industries. She is a highly regarded Business Coach and seasoned facilitator of Train the Trainer sessions, solidifying her capability to share knowledge and elevate organizational capabilities.
Cathy’s commitment to continuous learning and professional development, along with her Bachelor of Science Degree, ensures an ever-expanding skillset and unwavering standard of excellence applied to every client engagement. Her impactful presence as a business and technical advisor and change-maker, is recognized across Alberta and Canada, consistently delivering on the promise of a strategic partnership. This depth of expertise and history of client-centred success firmly positions Cathy as a preferred choice.
Cathy has a deep love of her Métis heritage, her family, and being out on the water. She is an ally for LGBTQ+. She currently resides in beautiful Sylvan Lake, Alberta, Canada.

Morgan is an HR consultant and business advisor who helps small businesses, trades, and agricultural operations deal with the people side of running a business in the real-world, not just on paper.

She understands the challenges business owners face because she’s worked alongside them arm in arm: hiring good people, handling conflict, managing growth, dealing with tough employee situations, and trying to stay compliant while still getting the work done.

Morgan’s approach is straightforward, down-to-earth, and focused on what actually works for the business and its people. She helps business owners and leaders work through problems, improve communication, build better processes, and lead their teams with more confidence while keeping things simple.

She has experience working with businesses across agriculture, construction, manufacturing, professional services, and non-profit organizations, with a focus on leadership coaching, conflict resolution, workplace issues, policy development, and team culture.

  Calum is a Director of Strategy, Policy, & Economics at O’Leary & Associates with over 15 years of advisory experience across multiple industries, ranging from early-stage ventures to large multinational organizations. He has a strong track record of delivering end-to-end advisory services, including strategy development, business planning, business case development, gap analysis, sector analyses and competitiveness assessments, feasibility studies, financial analysis and modelling, and economic development initiatives across Canada, Eastern Europe, and Southeast Asia.

Before joining O&A, Calum was a Senior Manager at KPMG within the Strategy, Policy, & Economics practice and the Infrastructure, Capital Projects, and Sustainability team (formerly Global Infrastructure Advisory). As part of KPMG’s National Economic Development Centre of Excellence, he initially joined the Vancouver team. He was subsequently internally recruited to serve as the geographic lead for Advisory Services in Interior BC. In this role, he led interior BC’s regional market development, built client relationships, and delivered high-impact advisory services to both public- and private-sector clients. He also brings experience from boutique consulting and has owned and operated his own consulting firm, bringing a well-rounded, entrepreneurial perspective to his work.

Calum has extensive experience working with all levels of government, municipal, provincial, and federal, as well as with international development programs. He has supported a wide range of initiatives across Canada.

He holds a Bachelor of Business Administration from the University of British Columbia and an MBA from Edinburgh Business School, Heriot-Watt University in Scotland.

As a Managing Partner and Director of Advertising, he specializes in paid media with a focus on conversion – managing over $1.5 million in annual ad spend. With 15+ years of experience spanning ATB Financial, NorQuest College, the City of Edmonton, and Trail Tire, Duncan has a unique talent for navigating the complexities of Google AdWords, Facebook, and Bing. He is a Google Certified Partner who believes that data should tell a story, leveraging his background as an industry speaker and instructor to help clients bridge the gap between technical analytics and real-world business results.

With over 10 years of experience Colin O’Leary has helped to reshape numerous companies and grow them exponentially. In 2017 Colin founded O’Leary and Associates to provide consultation to businesses, non profits, public entities and social enterprises on financial, innovation and strategic management needs

Prior to O’leary and Associates Colin worked for Venture Kamloops and as a Manager for Business Retention and Expansion.  To Colin, “each company is unique. One-size-fits-all approaches will never help your business reach its full potential. We deliver custom solutions, tailored to you–your industry, your culture, your one-of-a-kind challenges.”  We have won numerous awards for project and program development and implementation, we are one of only a handful of firms that hold professional designations in Economic Development as being IAP2 certified practitioners.   

Members of our team hold their Masters in Business Administration and have graduated at the top of their class, from some of the best business schools in the world.   The real testament to our capabilities and innovation is our growing reputation and presence in Western Canada. 

Rose Avenue Studio was founded by twin sisters Meghan and Nicole, who turned their shared passion for storytelling and visual content into a full-service content and marketing agency. What began with photography and videography has evolved into a strategic content studio that helps businesses show up consistently and confidently online.

As demand grew beyond content creation and into ongoing social media support, Shelby joined the team to lead content strategy, planning, and account management. Her addition allowed Rose Avenue Studio to expand from creating content to helping businesses manage and execute complete social media strategies, ensuring every piece of content has a clear purpose and aligns with each client’s goals.

Based in Camrose, Alberta, Rose Avenue Studio works with businesses across a wide range of industries, providing photography, videography, social media content creation, social media management, website design, and digital marketing support. Together, the team combines creative storytelling with practical marketing strategy to help business owners simplify their marketing, build trust with their audience, and create a strong, consistent online presence.

Today, Rose Avenue Studio is built on the belief that great marketing is more than beautiful content. It is about showing up with intention, creating meaningful connections, and helping businesses grow with confidence.

Brian doesn’t just build digital strategies; he builds the frameworks that make them actually work in the real world. With a background rooted in tourism and large-scale brand management, Brian has spent over 15 years bridging the gap between high-level business goals and the tactical “how-to” of digital content. As our lead for social and content strategy, he’s obsessed with the user journey – ensuring every piece of content has a purpose and every digital touchpoint feels seamless for the end-user. Whether he’s developing curriculum or overseeing complex social campaigns, Brian’s approach is always the same: data-driven, UX-focused, and designed to move the needle.

From a young age, Carlene knew she wanted to live and work in a rural setting.  With a degree in horticulture and business from the University of Guelph, she moved out west and worked in agricultural sales, agricultural extension, and rural development.    She has had the good fortune to work with great groups across the country, mostly specializing in communications and adult education.  Her positions have allowed her to meet some of the most inspiring and innovative people in rural Canada.  Most recently she has focused much of her time on research in online and distance education.

She has built a family and life with her husband, Dave and her daughters, Tennessee and Sage.  The family farm is nestled between Edmonton and Elk Island National Park.

Josie is the founder of JCE Films. She and her team work with small businesses, enterprise groups, municipalities, community foundations, and non-profits on video, photo, web, and marketing strategy. Born and raised in the Flagstaff region, much of Josie’s work happens right here. What she cares about isn’t only the photo and video itself. It’s what it does for your business. Your real message, where it lives, and whether your content is earning its keep or just sitting in a folder.  

Josie runs a small business herself, so she gets the budget calls, the time crunch, and the part where you’re the marketing department, the bookkeeper, and the person making the product. We take the time to get to know your business before recommending anything.  

During the session, we can walk through your website and social channels or just talk through whatever you’re stuck on. Anything photo and video, or even inhouse coaching (aka, using your cell phone to create your own content). We can discuss how to use what you already have for content, or where your next marketing dollar should go. You’ll leave with a clearer sense of what your marketing should be doing, and some real next steps. 

Trevor is the architectural mind behind our most complex digital projects. As a Managing Partner and our lead strategist, he specializes in the “connective tissue” of digital marketing – ensuring SEO, paid media, and website architecture don’t exist in a vacuum but work together to drive real results. With 15+ years of experience ranging from Travel Alberta and NorQuest College to niche B2B brands, Trevor has a knack for translating dense data into clear, user-centric improvements. He’s a firm believer that a great strategy is only as good as the experience it creates, and he uses his background as an instructor to help clients see the “why” behind the numbers.

Michael Wetsch is a seasoned accounting professional and the founder of MNW Accounting & Tax PC. With a commitment to providing personalized and comprehensive accounting and tax services, Michael assists individuals and businesses in navigating complex financial landscapes. He is dedicated to helping clients achieve their financial goals through tailored solutions and expert guidance.

Ken helps Alberta business owners navigate complex market shifts and scale their companies through proven online strategies. As one of the original pioneers of the Canadian digital marketing industry, he founded Top Draw in 1993 long before most people even owned a computer. Over three decades later, he brings that unmatched depth of experience directly to local enterprises, helping them turn emerging online platforms into powerful revenue drivers.

Holding a Marketing Diploma from NAIT, Ken focuses on strategic business development and consulting for corporate accounts. He works closely with leaders to identify major growth opportunities, align their sales goals with modern digital tactics, and protect their marketing investments. Having spoken at more than 50 international conferences and judged prestigious business awards, Ken delivers veteran industry insights that give local companies a distinct competitive advantage.

Ken remains deeply committed to driving economic growth and digital adoption across Western Canada. He actively serves the business community by mentoring local entrepreneurs, contributing to the Entrepreneurs Organization of Edmonton, and serving on the NAIT Marketing Advisory Committee. Through his visionary leadership at Top Draw, Ken provides business owners with the clear roadmap and expert guidance they need to dominate their markets and grow with confidence.